ICLE | Masters in Litigation - The Science of Persuasion: Using Cognitive Science and Behavioral Economics in the Courtroom
Seminars
  
Masters in Litigation - The Science of Persuasion: Using Cognitive Science and Behavioral Economics in the Courtroom
On-Demand Seminar (Posted 10/22/20) | CLE: 6 | Level: Intermediate
Sponsored by the Litigation Section of the State Bar of Michigan
    

Get individual on-demand access to video recordings, written materials, and PowerPoints for one year.

Win More Cases with a Scientific Approach

Rex Parris will demonstrate the practical application of the science he has used to secure multimillion-dollar verdicts and settlements in personal injury, employment, pharmaceutical, business, and class-action litigation. The techniques are constant across various controversies and can be applied to increase the value of the cases sitting on your desk right now.

Learn About:

  • Cognitive Science—using the best of psychology and linguistics to persuade, even before argument begins
  • The Science of Timing and Structure—when and how you deliver evidence matters as much as the evidence itself
  • Behavioral Economics and Marketing—what decision frames teach us about persuading judges and juries to see our story
  • Neuro-Linguistic Programming—how to make your argument so that it meets less resistance from judges and juries
Available Formats
ON DEMAND
Attend online at your convenience. Includes individual access to electronic materials for three years. These may include written materials, a PDF of the presentation, and any video or audio recordings.
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