ICLE | Masters in Litigation - The Science of Persuasion: Using Cognitive Science and Behavioral Economics in the Courtroom
Seminars
  
Masters in Litigation - The Science of Persuasion: Using Cognitive Science and Behavioral Economics in the Courtroom
On-Demand Seminar (Available 10/07/20) | Level: Intermediate
Sponsored by the Litigation Section of the State Bar of Michigan
    

Due to COVID-19, this seminar will be available on demand. Get individual on-demand access to video recordings, written materials, and PowerPoints for one year starting October 21, 2020.

Win More Cases with a Scientific Approach

Rex Parris will demonstrate the practical application of the science he has used to secure multimillion-dollar verdicts and settlements in personal injury, employment, pharmaceutical, business, and class-action litigation. The techniques are constant across various controversies and can be applied to increase the value of the cases sitting on your desk right now.

Learn About:

  • Cognitive Science—using the best of psychology and linguistics to persuade, even before argument begins
  • The Science of Timing and Structure—when and how you deliver evidence matters as much as the evidence itself
  • Behavioral Economics and Marketing—what decision frames teach us about persuading judges and juries to see our story
  • Neuro-Linguistic Programming—how to make your argument so that it meets less resistance from judges and juries
Available Formats
ON DEMAND
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