In this Internet age, a company's intellectual property is critical to both its initial viability and its continued success. All business lawyers must be able to identify IP issues early and often for their clients--from company name selection and product development issues all the way to the eventual valuation and sale of the business. Expert IP lawyers give you the tools you need to assess IP issues and advise your clients on their best course of action.
Watch so you can:
- Strategize early about brand and domain name selection
- Choose the right method for protecting various types of IP
- Respond to cease and desist letters appropriately
- Get the best valuation possible for your client's IP assets