ICLE | Data Privacy in Sports Marketing
Data Privacy in Sports Marketing
On-Demand Seminar (Posted 06/21/17) | CLE: 0.5 | Level: Intermediate
Cosponsored by the Arts, Communications, Entertainment & Sports Section of the State Bar of Michigan

Sports and entertainment marketing companies collect, store, and use consumers' personal data on a daily basis. This information needs to be managed and protected to safeguard consumers' privacy. Be prepared to keep your clients in statutory compliance and guard against the ever present threat of a data breach.

  • Assess the vulnerabilities of third-party vendors
  • Avoid creating personally identifiable information when compiling data
  • Identify methods to properly collect and dispose of personal information
Available Formats
Jon Sriro and Jay Colvin talk to Joe Bellanca about how a breach of customer...
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