General counsel lawyers hire outside law firms to handle everything from complex litigation to repetitive employment disputes. Competition for these contracts is fierce, but you can push you and your firm to the top of their list by identifying and responding to what these potential clients need.
- Identify the needs of the typical in-house attorney so you can be the solution to their problems
- Develop a marketing strategy that sets you apart from the competition
- Form a long lasting business relationship that bolsters your firm’s reputation